Banker or Rocker? With Bruce you get the best of both worlds. Not only has Bruce spent the last three decades in banking – he is also part of an awesome rock band. Bruce is committed to the mission at Primis to build a better bank. And he prides himself on building something that is bigger than himself and that’s no small feat considering Bruce stands 6 ft 4.

Ever since college, Bruce learned the value of applying himself fully to everything he wants to accomplish – in the bank and on the stage. That’s what keeps him bringing his A-game every day. After all, Bruce believes “If you’ve never looked off into the distance then your life is a shame.”

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