Primis Revamps Perks Checking with Greater Rewards

The signature personal checking account will now reward 50 cents for every purchase, in addition to other industry-leading benefits.

RICHMOND, Va. — Gone are the days of percentage rewards and make-believe points. Primis announced today that one of their flagship products, Primis Perks Checking, will now offer 50 cents cash back on every purchase — of any amount, at any location — to their customers. The upgrades to Primis Perks checking gives their customers the freedom to spend anywhere they choose, without missing out on any rewards.

Primis Perks Checking Details:

  • Earn 50 cents for every swipe (not including ATM transactions)
  • Just $1 minimum deposit to open
  • No overdraft and maintenance fees
  • Free nationwide ATM access
  • 100% digital — there’s no need to ever step foot inside a branch.

“We listened to customers about what’s important. To start, we eliminated all the unreasonable fees that banks charge to pay for the branches that customers are increasingly not visiting. But we didn’t stop there,” said Primis CEO Dennis Zember.

“Every time a person swipes their debit card to make a purchase, their bank, the vendor’s bank and the card processor get paid. A ridiculous amount of revenue is made off of the customer’s transaction. We said, why not pay this back to the customer? Primis will be on the forefront of returning this revenue back to our customers, and to do this, we’re paying customers 50 cents every time they purchase with their card. No other bank is doing this,” he continued.

“We’ll keep innovating and putting our customers first, it’s who we are,” shared Zember. “We can create digital banking accounts and services that are progressive and functional, that are meaningfully better for your personal finances and run by local humans, not robots.”

Primis Perks Checking is available to anyone and everyone. More information about Primis Perks and other checking options can be found on their website: PERSONAL CHECKING

About Primis

Managing more than $3.4 billion in assets, Primis is the first bank to get it right. Primis brings the backing of an FDIC institution with the brains of a tech company — offering both security and ease; a solid foundation that’s future proof; and sophisticated offerings that are super simple to navigate. Primis breaks through all the fine print, wait times, and red tape — bringing to market services that actually serve and solutions that solve real life problems. Some say Primis is doing things different, we say we’re doing things right.

Media Contact

Mandi Gilbert

SVP, Director of Marketing


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