AI on the rise

Protecting Yourself from Digital Deception

As AI technology rapidly evolves, so do the tactics used by cybercriminals to exploit it. From phishing emails to deepfake videos, the rise of artificial intelligence has made it easier than ever for scammers to deceive individuals and businesses alike. While AI can be incredibly useful, it’s essential to stay vigilant and learn how to spot AI-driven scams before you fall victim to them. 

The Rise of AI-Driven Scams

• Phishing and Smishing: Phishing emails and smishing (SMS phishing) have been around for years, but AI is taking them to new levels. Cybercriminals can now generate convincing, personalized messages that appear to come from trusted sources, such as your bank or a well-known retailer. AI tools can analyze your online presence to tailor these messages, making them more believable and harder to spot. These messages often encourage you to click on malicious links or share sensitive information. 
• AI-Generated Fake Ads: Another alarming scam is the creation of fake ads using AI-generated images. These can appear on social media, websites, or even within apps, often advertising products that are too good to be true. AI can create hyper-realistic product photos and convincing descriptions, leading you to click and provide personal details or even make payments for non-existent items. 
• Deepfake Videos: Deepfakes—hyper-realistic videos that manipulate a person’s likeness and voice—have grown increasingly sophisticated. Scammers can use deepfakes to impersonate influential individuals, such as celebrities or business executives, making it seem as if they’re giving orders or making announcements. These videos can be used to deceive employees into transferring funds or sharing confidential information. 
• Fake or Cloned Voices: AI-driven voice cloning is another growing threat. Scammers can mimic someone’s voice, such as a CEO or a family member, to manipulate individuals into making financial transfers or divulging sensitive data. These cloned voices sound so real that they can easily trick even the most cautious person. 

How to Detect AI-Generated Content

1. Examine the Source: Always double-check the sender’s email address or phone number. Phishing and smishing scams often use slight variations of a trusted brand or individual’s contact details, such as replacing “@” with “0” or using strange domain names. 
2. Check for Suspicious Links or Attachments: Hover over any links in emails or messages to see if the URL looks legitimate. Avoid clicking on any links or downloading attachments unless you’re certain the message is from a trusted source. 
3. Look for Red Flags in AI Images or Ads: AI-generated images can sometimes have subtle inconsistencies, like distorted backgrounds, mismatched lighting, or unnatural details. If an ad looks too polished or offers an unrealistic deal, it’s worth investigating further before taking any action. 
4. Analyze Video and Audio Content Carefully: When watching videos or listening to voice messages, pay attention to any irregularities in speech patterns, facial movements, or background noise. Deepfakes may struggle with certain details, like inconsistencies in lighting or unnatural eye movements. Similarly, AI-generated voices may lack certain vocal nuances that a real person’s voice would naturally have. 

General Tips to Stay Safe

• Enable Two-Factor Authentication (2FA): Adding an extra layer of security to your accounts makes it harder for scammers to access your sensitive information. 
• Stay Informed: Cybercriminals are constantly evolving their tactics. Stay updated on the latest AI scams and learn how to recognize them. 
• Use AI Tools Cautiously: While AI can be a powerful tool, make sure you’re using reputable services and platforms that protect your privacy. 
• Verify Before You Act: If you receive a suspicious request, whether via email, text, or phone call, always verify the source through an independent channel before taking any action. 

As AI continues to grow, so do the opportunities for scams. By staying vigilant and following best practices, you can help protect yourself from falling prey to these sophisticated threats. Always remember, if something seems too good to be true—or if it feels off—take the extra time to verify before responding. 

---

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.