On The Line

When it comes to customers with highly specific, individualized needs, our lines of business keep us in the forefront. Establishing and growing existing lines of businesses is a major differentiator for our organization and allows us to offer more services to more people.

We’re not doctors. Luckily, the founders of Panacea Financial are. They know the nuances of banking for doctors, and grew Panacea Financial with solutions tailored specifically to the doctor community—physicians, dentists, and veterinarians alike. Panacea Financial launched in November 2020 and has already grown to bank over 4,000 doctors in the U.S. In 2022, Panacea originated 2,347 loans totaling $229.8 million and in the fourth quarter alone, opened over 500 new deposit accounts.

In November 202, Primis launched our life premium financing product delivering to the life insurance marketplace the customer-centric promise of receiving an unparalleled financing experience. Since that time, the division has gained an exponential amount of national and industry recognition. In 2022, financing for life insurance premiums equaled over $193.8 million in loan balances (net of fees). Notably, our life premium financing is completed in an average of 29 days (from order submission to closing), which is significantly less than the historical industry average.

In May 2022, Primis Financial Corp. acquired SeaTrust Mortgage, which became Primis Mortgage, a wholly owned subsidiary. Nine months later, by the end of the first quarter of 2023, Primis Mortgage grew its lending footprint to 40 states and Washington D.C. Originations also increased during 2022, with a 35% increase in fourth quarter (over third quarter) despite typical seasonal lulls.

“Primis Mortgage was always one step ahead of the game. Not only was Amber personable, but she has experience. Her knowledge and constant reassurance gave us encouragement and comfort.”

Evie and Jason Ehret of Spring Grove, VA

When Jason and Evie Ehret found the farmland of their dreams, they needed a mortgage team that could make it happen. As Marine Corps veterans, they knew they had earned benefits such as special loan programs, but their realtor was sending mixed messages. Once they found their Primis loan officer, Amber Kilian, they gained the peace of mind that they deserved.