V1BE to Become Banking Valet as Primis Bank Positions Concierge Banking Service for Future Growth

New name reflects the evolution of Primis Bank’s innovative service that brings banking directly to customers

McLEAN, Va., Aug. 11, 2026 — Primis Bank today announced the evolution of V1BE into Banking Valet, a reimagined concierge banking service that combines in-person banking convenience with a redesigned digital experience. The transition positions the service for future expansion while preserving the personalized customer experience that has distinguished it since launch.

More than a name change, Banking Valet represents the next evolution of one of Primis Bank’s most distinctive customer offerings, combining personalized, on-demand service with a modernized digital experience designed for future growth. The transition introduces a redesigned mobile app, enhanced customer features and a dedicated brand identity that positions the service for continued growth while maintaining the personalized experience customers have come to expect.

Since its launch, V1BE has reimagined convenience by bringing banking services directly to customers at their homes, businesses and other locations throughout Primis Bank’s footprint in Virginia, Maryland and Washington, D.C. Under the Banking Valet name, the service will continue operating in its current markets while creating opportunities for future expansion beyond the bank’s existing footprint.

While the name is changing, the service customers know and trust is not. Existing login credentials, recurring transactions, saved information and service preferences will remain unchanged. Beginning Aug. 31, customers will be prompted to download the new Banking Valet mobile app.

“Banking Valet combines the convenience of technology with the personal touch customers expect from community banking. The redesigned experience gives customers greater visibility into their requests, simplifies interactions and makes it even easier to bank on their schedule,” said Anurag Sharma, chief information officer of Primis Bank. “The new app delivers real-time order tracking, allowing customers to follow their banking requests every step of the way and see exactly where their Banking Valet representative is throughout the process. We’ve also enhanced security features, streamlined navigation and modernized the overall user experience to make banking easier, more transparent and more secure. Banking Valet reflects our ongoing commitment to combining innovative technology with the personalized service that sets Primis apart.”

The rebrand establishes a distinct platform for the service as Primis looks toward future growth opportunities.

“The transition to Banking Valet is about creating a brand built for scale without compromising what made the service successful in the first place,” said Ann-Stanton Gore, chief strategy officer of Primis Bank. “This new identity gives us a strong foundation for future growth while preserving the personalized experience our customers have come to expect. As we look ahead, Banking Valet provides the flexibility and distinction needed to expand this unique service and share it with customers across the country.”

The new name reflects the service’s core promise: delivering banking directly to customers when and where it’s most convenient. As Banking Valet launches Aug. 31, Primis remains focused on creating innovative, customer-centered solutions that challenge traditional expectations of what banking can be.

###

About Primis

Primis Bank (Member FDIC) is a high-growth, forward-thinking bank committed to building a better banking experience for consumers, businesses, and communities. With industry-leading digital tools, a relentless focus on customer care, and a culture built around doing things the right way—not the easy way—Primis continues to invest in growth, innovation, and people.

Media Contact

Mandi Gilbert

SVP, Director of Marketing

803.391.6216

[email protected]