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Privacy Policy

March 2021

What does Primis Bank do with your personal information?

Click here to read our Privacy Policy PDF.


Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.


The types of personal information we collect and share depend on the product or service you have with us. This information can include:

  • Social Security number and employment information
  • Account balances and transaction history
  • Credit history and assets

When you are no longer our customer, we continue to share your information as described in this notice.


All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons Primis Bank chooses to share; and whether you can limit this sharing.

Reasons we share your personal informationDoes Primis Bank share?Can you limit sharing?
For our everyday business purposes – such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureausYesNo
For our marketing purposes - to offer our products and services to youYesNo
For joint marketing with other financial companiesYesNo
For our affiliates everyday business purposes - information about your transactions and experiencesNoWe don't share
For our affiliates everyday business purposes - information about your creditworthinessNoWe don't share
For our affiliates to market to youNoWe don't share
For non-affiliates to market to youNoWe don't share

Who we are

Who is providing this notice?
Primis Bank

What we do

How does Primis Bank protect my personal information?
To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

How does Primis Bank collect my personal information?
We collect your personal information, for example, when you:

  • open an account or use your credit or debit card
  • deposit money or give us your contact information
  • apply for a loan

We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.

Why can’t I limit all sharing?
Federal law gives you the right to limit only

  • sharing for affiliates’ everyday business purposes – information about your creditworthiness
  • affiliates from using your information to market to you
  • sharing for nonaffiliates to market to you

State laws and individual companies may give you additional rights to limit sharing. See below for more on your rights under state law.


Companies related by common ownership or control. They can be financial and nonfinancial companies.

  • Primis Bank does not share with our affiliates.

Companies not related by common ownership or control. They can be financial and nonfinancial companies.

  • Primis Bank does not share with nonaffiliates so they can market to you.

Joint marketing
A formal agreement between nonaffiliated financial companies that together market financial products or services to you.

  • Our joint marketing partners include credit card companies.

Other important information

For Vermont Residents: The information practices we have described above comply with federal law. Vermont state laws place additional limits on sharing information about their residents and this Privacy notice complies with those laws.

For Nevada Residents: We are providing you this notice pursuant to state law. You may request to be placed on our internal Do Not Call list by calling, 1-833-4PRIMIS. For more information on this Nevada law contact Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 East Washington Avenue, Suite 3900, Las Vegas, NV 89101; telephone number: 702-486-3132; email: [email protected]

For California Residents Only: To exercise your privacy rights under CCPA, please review our Privacy Policy or  call us at 1-833-4PRIMIS.


California Consumer Privacy Notice (CCPA)

The Primis Bank Privacy Policy provides consumers details about our practices concerning the privacy of your data. This Notice provides further information about our practices, along with details concerning your rights and choices on how to exercise your consumer rights requests and how they may be submitted. This Notice is designed to provide additional information not covered elsewhere on our site, to ensure compliance with the notice provisions of the CCPA.

The following are some general notes about Primis Bank’s practices related to the collection, use and sharing of consumer data:

As a financial institution, it is necessary for us to collect certain personal information from and/or about our clients in order to provide our products and services, fulfill consumer requests, to comply with the federal and state laws and other legal obligations. Below is a list of categories of data we may collect about our clients:

  • Personal Information (“information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household,” as defined in the CCPA)
  • Demographic/Protected class information
  • Biometric information (ex: voice recordings when you contact a Call Center or leave a voicemail for a Primis Bank/Panacea Financial teammate)
  • Commercial information
  • Professional or employment-related information
  • Education information
  • Geolocation (ex: your IP address when visiting a Sonabank/Panacea Financial website or your physical location when using a Sonabank ATM)
  • Internet or other electronic network activity information
  • Audio, electronic, visual, thermal or olfactory information
  • Personally Identifiable Health Information
  • Background/criminal record
  • Marketing opt-out/preference information
  • Inferences drawn from any of the above information

It is necessary for Primis to share certain client data with affiliates and/or trusted service providers in order to provide our products and services, and to comply with legal and contractual obligations. When engaging such service providers, we ensure that such partners will maintain the information in accordance with our privacy and security standards, and only use the data for the use(s) specified in the contract. While certain activities and responsibilities may be outsourced, we recognize full accountability for the privacy and security of the data entrusted to us. As noted in our Privacy Notice, we do not share consumer information with non-affiliated third parties for their marketing purposes and we do not sell any customer data so there is no opportunity to “Opt Out” of any consumer data sales.

Your Rights and Choices and How to Exercise Consumer Rights

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

You have the right to request that Primis/Panacea Financial disclose certain information to you about our collection and use of personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see below) we will disclose to you:

  • The categories of personal information we collected about you
  • The categories of sources for the personal information we collected about you
  • Our business or commercial purpose for collecting that personal information
  • The specific pieces of personal information we collected about you

To exercise these rights above, please submit a verifiable consumer request to us by either:

You may only make a verifiable consumer request for this information twice within a 12 month period. The verifiable request must:

  • Provide sufficient information that allows us to reasonably verify you are the person whom we collected personal information or an authorized representative
  • Describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it

It is important to know that a submission request noted above will have no impact on the service and or pricing you receive from us. It will not result in any denial of goods or services, different pricing or quality of service.

This notice is required to be updated on an annual basis. If we revise this or any other privacy notice in a manner that changes our privacy practices, we will provide conspicuous notice on our website and provide direct contact with our customers.

Effective March 31, 2021



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Text the CEO 1-804-206-9962 1-804-206-9962

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